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Computerized telephone direct marketing: Burda Direct
a while ago
schutterwald
http://www.burdaciscom.de/
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Description:
Germany's Budra Verlag is a big corporation. Parts of it deal with direct marketing. Other parts provide technology for Burda. Two of them cooperate in the exploitation of modern technology for privacy-invasive direct marketing: Budra Direct (a marketing services company) and Burda Ciscom (the technology provider).
Together, they offer a platform for computerized direct marketing calls. They rent out computer time and call capacity on the platform to other companies that wish to call people. Phone numbers and call consent is to be managed by the renting customers of Burda direct. This way, Burda Direct avoids being sued for supporting illegal cold calls, which are banned in Germany.
However, which phone numbers are being provided by the customers renting the service is none of Burda's business. This resulted to a series of calls and messages to my private line, stuffing my answering machine with calls of the "Hit 1 to have instant lottery wins with our system" kind. I hit "1" and asked for the origin of my phone number. They hung up on me. Uh oh.
I started to investigate.
Going through the order call center, I found Burda Ciscom as the service provider. Inquiries remained unanswered. Calling in, a person on the phone explained to me that the lottery sales company moved away. The town hall secretary told me the company should still be there.
So I went for a visit. I found Burda Direct, and on their board of doorbells, there was a buzzer for the lottery team. Okay.
Next, I sent a formal letter to the privacy officer, asking for the documented consent, and ordering my blacklisting on their core machine. I got it, including a 3-page-letter explaining why direct marketing has positive effects on society in general.
Also, I posted Burda Ciscom's president's tennis club, golf club, public speech at the Baden-Baden marketing club and personal profile to a newsgroup about tele-marketing lottery fraud, where many users were wondering how to cancel the lottery subscriptions their grandparents had made on the phone with Burda Direct's customers. See http://www.aerger-forum.de/dcforum/DCForumID1/482.html#36
The latest news is that there will be another branch of Burda Direct in Russia to develop SMS based mobile marketing.
Germany's Budra Verlag is a big corporation. Parts of it deal with direct marketing. Other parts provide technology for Burda. Two of them cooperate in the exploitation of modern technology for privacy-invasive direct marketing: Budra Direct (a marketing services company) and Burda Ciscom (the technology provider).
Together, they offer a platform for computerized direct marketing calls. They rent out computer time and call capacity on the platform to other companies that wish to call people. Phone numbers and call consent is to be managed by the renting customers of Burda direct. This way, Burda Direct avoids being sued for supporting illegal cold calls, which are banned in Germany.
However, which phone numbers are being provided by the customers renting the service is none of Burda's business. This resulted to a series of calls and messages to my private line, stuffing my answering machine with calls of the "Hit 1 to have instant lottery wins with our system" kind. I hit "1" and asked for the origin of my phone number. They hung up on me. Uh oh.
I started to investigate.
Going through the order call center, I found Burda Ciscom as the service provider. Inquiries remained unanswered. Calling in, a person on the phone explained to me that the lottery sales company moved away. The town hall secretary told me the company should still be there.
So I went for a visit. I found Burda Direct, and on their board of doorbells, there was a buzzer for the lottery team. Okay.
Next, I sent a formal letter to the privacy officer, asking for the documented consent, and ordering my blacklisting on their core machine. I got it, including a 3-page-letter explaining why direct marketing has positive effects on society in general.
Also, I posted Burda Ciscom's president's tennis club, golf club, public speech at the Baden-Baden marketing club and personal profile to a newsgroup about tele-marketing lottery fraud, where many users were wondering how to cancel the lottery subscriptions their grandparents had made on the phone with Burda Direct's customers. See http://www.aerger-forum.de/dcforum/DCForumID1/482.html#36
The latest news is that there will be another branch of Burda Direct in Russia to develop SMS based mobile marketing.
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